Tel Aviv

Stretched along the beautiful beach strip of the Mediterranean, Tel-Aviv is Israel's largest city and biggest commercial center. It is a busy metropolis, which inspires its visitors with a unique energetic atmosphere of excitement and fun.

Visible from a distance with its seafront skyscrapers and exclusive hotels, Tel-Aviv presents a lively combination of entertainment venues, shopping malls, exotic markets, nonstop active nightlife, gorgeous golden beaches and wonderful restaurants of all kinds.
It is also the country's greatest cultural center, a home for a variety of museums, galleries, theatres and concert halls.By contrast, the ancient port city of JAFFA, is medieval in appearance. This special blend of Mediterranean ambience, seaside resort and modern facade is what makes the city so uniquely appealing.

Tel Aviv, the first Hebrew city in modern times, was founded in 1909 and was built on the sand dunes north of the ancient port city of Jaffa. Its style was innovative, tailored to the needs of its residents, to their life styles and the climatic conditions of the region. "The White City", the world's largest grouping of buildings in the International Style, also known as Bauhaus, was planned by the famous Scot, Sir Patrick Geddes. About 4,000 buildings were constructed in this area, beginning in the 1930's until the establishment of the State of Israel. The "White City" is located between Allenby Street in the south, Begin Road and Ibn Gvirol Street in the east, the Yarkon River in the north, and the Mediterranean Sea in the west.

The buildings of "The White City" were designed by Jewish architects, who had studied in Europe before their immigration to Palestine, which later became the State of Israel. This group created a new architectural language, which is rich and diverse, characterized by its asymmetry, functionality and simplicity. The balconies, building pillars, flat roofs and "thermometer" windows became the trademarks of the city.

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